Eight Steps To The Sale All Your Customers Have Journeyed
It is our belief that all transactions are relationship-based or human to human transactions. Therefore every customer you have has gone through this eight-step journey of not knowing you to become your referral machine.
They have a problem and don’t yet know you have a solution for them. This is the lead generation stage of the journey where you would advertise your products/services to the market.
The aftersale follow up. This is the stage where you stay in touch with your new client so they don’t forget about you. More importantly, you want them to come back for more
Congratulations your awareness campaign has created a lead and your prospect now knows about you. Now is the time to develop the relationship and build trust.
This is where you create regular repeat buyers that come back for more. More of the same, upgrades, and complementary products that enhance their original purchase.
You established trust and now your lead has asked you for more information, they have given you their email address or phone number for follow up. You are one step closer to the sale.
Now that you have an excited, regular repeat client, you have earned the right to ask them for testimonials and reviews to enhance your reputation further.
They have now come to your business to make their purchase. You have solved their problem. The transaction is now complete. Now it is time to monetize this new relationship.
The ultimate goal of all businesses is to do what they do so well that their clients become active promoters giving them a steady stream of referrals.
Answers To Our Most Frequently Asked Questions?
What services do you provide?
We got our start developing WordPress websites and providing SEO services. Since then we have not only upgraded our skills but we added new team members that bring their strengths into play as well. If you need a copywriter, and Search Engine Optimization specialist, paid ads on Google, Facebook and other platforms, social media marketing, reputation management, email marketing, video marketing in addition to website design we can help you as a full-stack digital marketing agency.
I Need More Leads, Can You help Me?
I often heard potential clients tell me that they need more leads. We have a number of awareness campaign strategies to keep your lead pipeline full.
CAn You Help Me with social Media marketing
Two of our team members are Social Media Marketing Specialists, one of whom actually wrote a best selling book on the topic. In addition three of our team members have been certified as Social and Community managers and content marketing to help you engage with your new leads.
Should I Offer Email MArketing?
We love email marketing as it remains the most effective way to deliver your offers to your audience and drive traffic to your website. We have worked with Infusionsoft (Keap) Constant Contact, Hubspot, Mail Chimp, and our new favorite Klaviyo. Of course, we help and guide you every step of the way to ensure you remain CASL (Canadian Anti-Spam Legislation) compliant.
What other services do you offer?
We also provide our clients with web hosting and SSL certificates. We host our websites on Amazon’s servers for blazing fast speed and security. Weekly backups to keep your downtime minimal in case of disaster, and extreme security settings to keep the hackers out. Our hosting plan and SSL certificates is free for the first year for new clients.
How much do you charge?
To quote one of my mentors, Dave Kekich, “The primary purpose of business is to create and keep customers. Marketing and innovation produce results. All other business functions are costs. Prospecting and increasing the average value and frequency of sales are the bedrock of marketing and business.”
We have a range of services for all budgets. The best thing I could suggest is to sit down and identify which marketing lever is going to give your business the greatest lift with the lowest risk.
About Paul Douglas
Digital Marketing Specialist
Paul started his marketing journey in 1998 when he discovered Direct Response Marketing and transformed his struggling carpet cleaning business to six figures in less than 12 months. After retiring from carpet cleaning in 2005, Paul turned his attention to digital marketing and search engine optimization. In 2012, along with his wife and partner Lisa, Titan Marketing Solutions was created to help business owners in Winnipeg and around the globe dominate their market through digital marketing.
People We’ve Worked With
“Paul showed me how to write my very own book AND make sense of online marketing“
I have to say working with Paul , on my website for my business, was a very good experience . very professional and extremely motivated to help my business grow. an incredible personal touch. would recommend him to anyone.
Been dealing with Paul and Lisa for over year now. Their services are always professional and well done.