The second step of any customer journey is engaging them with the conversation they are currently having in their head. Engagement is done by giving away your very best stuff. There is where you dress to impress
In the eight-step Customer Value Journey, the second step is engagement. This is the part of your customer journey where you want to give people your very best content, tricks, tips, cheat sheets, anything you can do to build trust in your relationship.
When compared to dating, this is where you would ask someone out for a coffee. A safe, no risk step that allows you both to get to know one another better.
The Engagement stage of the Customer Value Journey is designed strategically to create trust with your ideal prospect. This is established through content marketing, social media and video marketing as well as the indoctrination and engagement email marketing series.
How Do You Create Engagement
Daily FAcebook Posts
Drop content onto your followers on a daily basis. This is a great place to offer product hacks and other tips, quizzes, contests and share customer testimonials
The entire web is built on and around content. Create more content centered around your products or services. Deliver your best stuff and create trust
Love him or hate him, Donald Trump used Twitter to engage millions of American voters on his way to becoming President of the United States
Facebook, Google and even Youtube allow you to place ads in front of your previous website visitors to bring them back to your website. This is a great place to offer them new content.
One of our favorite ways of creating content is to use video. You can syndicate the video on Youtube and other video sharing sites as well as transcribe the video for blog posts.
My favorite engagement and re-engagement tool is email. Both the indoctrination email series and engagement email series is used at this point.
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Below are some of the frequently asked questions I receive regarding awareness marketing campaigns.
How do I create content? It seems like a lot of work
When most people try to write, there is often a disconnect between the mind and pen and paper (or keyboard for that matter) It is called writer’s block. That is why we love using video. All of us are able to carry on a conversation and answer questions. So we record a conversation, have it transcribed and use that to create content.
How Often Do I need To Engage with a customer
How often do you engage and for that matter re-engage with your spouse? Our philosophy is that all transactions are human to human (h to h) transactions. They are not B to C or B to B, but H to H. Like all human relationships, if you are not paying attention, communicating and engaging and re-engaging with them, the relationship falls apart.
That is why when you look at the customer value journey diagram, you see arrows pointing back to this step from the convert and Excite steps.
Now that you know why you need to engage, how often should you be engaging your customers? Often and regularly, so they do not feel taken for granted.
How Do I get started?
The first step is for us to sit down over a cup of coffee and get to know one another and determine if we are a good fit or not. During this time, I will show you what you can do to double your sales in the next twelve months.
After this initial meeting, if we choose to move forward, we set up a time to create your Customer Value Marketing Plan. Once this is done you will a ready to implement Digital Marketing Blueprint.
The final step is taking this blueprint and handing it off to your team to implement it. Of if you wish, you can retain our implementation services for you.
Pricing & Plans
As a full stack digital marketing agency, Titan MArketing Solutions is uniquely positioned to provide you with a multitude of services, packaged up to give you the most bang for your buck.
Simple and easy. Answer a few quick questions, select a time that works for you and send the appointment request. For the record, I drink my coffee black